Yadiyda Oppong
Yadiyda was born in London, England with African Ghanain decent as Sandra Oppong. She always wanted to be a fashion designer and recieved her first sewing machine at the age of 5. Her mother was a musician so Yadiyda started her early career as a child making stage clothes. She soon went to Hounslo College to study clothing construction followed by the London College of Fashion. Of 3000 applicants she was one of 30 that were selected for this program. She recieved a degree in fashion design, embroidery and art. Once she completed her degree, she formed a clothing line called YDA. Yadiyda visited America in 1997 and decided to move YDA to the states and opened a clothing store. At a Jadakiss Video shoot, she met Molly Jones and partnered with her to create Ventige Soul, which evoled to what we know now as Yadiyda Clothing. She is a mother of 4 and a fulltime business owner and has gained Icon status in the industry of fashion.
Where passions meet visions and color becomes life. Decorum dresses the art of fashion and fashion decorates the canvas, yadiyda designs this masterpiece—your blueprint… speaking to your senses…your spirit, seeing past the outer being into something more poised for creation. Her cloths accentuate the total self, the inner flame that is thirsting for adventure, for movement—for fashion.
Yadiyda’s quench for avant-garde has resulted in euphoric elements that shape the contours of the body—any body. What you see is beyond what Yadiyda creates for your figure, she embodies your soul. Cloths that fit, that function, that funk. Yadiyda’s garments incorporate various fabrics from cotton to metal and bare every shade of the rainbow because as Yadiyda says, “all colors match, all of them, its just that no one believes that.” But color is only one component with Yadiyda, being sexy and comfortable is a… must as well, “too many women have misconstrued conceptions of themselves, they think comfortable isn’t sexy, mismatched isn’t sexy, but I say it is, I know it is. It’s how I live and how I design my cloths.”
Yadiyda complements the luscious curves of the body, the way the garments are designed and then sewn, match every aspect of the silhouette. yadiyda adds that to your canvas. After all, style and design are about how the look makes you feel, your signature story to the world. yadiyda’s signature is for the contradictory, everyday, occupied woman, who has no time for boundaries
